FOR IMMEDIATE RELEASE:
What Happens When You Are Given As a Sales Lead to Potential Life Insurance Agents
Insurance Sales Leads and What They Mean For You
September 5, 2009 — Obtaining life insurance is one of the most important things you can do. Knowing that your loved ones are protected when you die will ease your mind. Your individual life insurance agent will work with you to make sure you get the right amount of coverage at the price you are able to afford. Utilizing life insurance leads is a great way to find an agent that will work with you to meet your specific goals.
An insurance sales lead is attained when you go to a website and fill out a form to receive a free life insurance quote. You will most likely run into many companies that offer free quotes online as you do your search. Filling out their forms and leaving your phone number is the most efficient way to insure you will receive a call back to discuss your needs.
Once your form is submitted, it is then given to an insurance company that will sell your contact information to life insurance agencies as a lead. The prices that are charged for them to obtain your lead is around $5.00, but can be more depending on how attainable they wish your information to be to other agencies.
When an agency pays a smaller fee for your lead, it will not be an exclusive lead, which means your information can be made available to more companies at one time. If a higher amount is paid, they can be guaranteed exclusive rights to you as their lead only and your information will not be sold to any other companies. When an exclusive life insurance lead is bought, the company is paying to keep your information for them and limit the amount of competition that would be there if you were not an exclusive lead.
When buying a lead that is not paid at the higher rate to guarantee exclusivity, you are going to be competing with other agents to get that business. Normally the one agent that is given the chance for an appointment with the customer, will more than not, get the business.
The way that the economy is nowadays, individuals are being more careful with the spending of their hard-earned money. They will almost always take the cheaper rate, unless the policy is inferior.




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